Australian alcohol guidelines
The National Health and Medical Research Council (NHMRC) released the current Australian Guidelines to Reduce Health Risks from Drinking Alcohol in 2020. To reduce the risk of harm from alcohol-related disease or injury, healthy men and women should drink no more than 10 standard drinks a week and no more than 4 standard drinks on any one day. The less you drink, the lower your risk. Full details are on the NHMRC website at nhmrc.gov.au.
What is a standard drink?
In Australia, a standard drink contains 10 grams of pure alcohol. A standard drink of spirits at 40% ABV is about 30mL, but higher-strength whiskey means fewer millilitres per standard drink. A 30mL pour of a barrel proof Jack Daniel's Single Barrel contains well over one standard drink. Jack Daniel's Old No.7 is 40% ABV, Gentleman Jack 40%, Single Barrel Select 45%, Bonded 50% and the barrel strength single barrels above 60%. The number of standard drinks is printed on every bottle label.
Standard drinks in popular bottles
| Bottle | ABV | Standard drinks per bottle |
|---|---|---|
| Jack Daniel's Old No.7 50mL | 40% | 1.6 |
| Jack Daniel's Old No.7 700mL | 40% | 22.1 |
| Jack Daniel's Old No.7 1L | 40% | 31.6 |
| Single Barrel Select 700mL | 45% | 24.9 |
| Jack Daniel's Bonded 700mL | 50% | 27.6 |
| Single Barrel Barrel Strength 700mL | 64.5% | 35.6 |
Adding a splash of water or ice opens up the flavour and slows the pace. Our guide to drinking Jack Daniel's explains how.
Pregnancy, breastfeeding and under 18s
The NHMRC guidelines advise that people under 18 should not drink alcohol, to reduce the risk of injury and other harms to health. To prevent harm to an unborn child, women who are pregnant or planning a pregnancy should not drink alcohol, and for women who are breastfeeding, not drinking is safest for the baby.
Support services
- National Alcohol and Other Drug Hotline: 1800 250 015. Free, confidential advice and counselling, available 24 hours a day, 7 days a week. Calls are directed to the service in your state or territory.
- DrinkWise (drinkwise.org.au) offers practical information on drinking in moderation.
- In an emergency, call 000.
Our responsible service commitment
We sell only to adults aged 18 and over, check date of birth at checkout and require an adult to receive every delivery, with photo ID if asked. We will refuse supply to anyone who appears to be underage or intoxicated, or who is buying on behalf of a minor. These rules are set out in our terms and conditions.